By The Way...
Hawaii Pacific University students in a graduate marketing class have been
tasked with researching, implementing and evaluating a promotional
campaign for the Federal Bureau of Investigation through the FBI
Collegiate Marketing and Recruitment Program.
the program, an HPU student-run marketing agency, created by the class,
will receive a $2,500 budget from the FBI to execute the campaign, working
to improve upon and sell the FBI’s image. The Bureau has tasked these
college students to help the FBI community better mirror society through
students have a real marketing campaign to carry out, with real money to
spend, real deadlines to meet, and real clients to impress. This is a
wonderful hands-on learning experience that gives them a rigorous training
ground in the fundamentals of marketing,” said Dr. Joseph Ha, assistant
professor of marketing.
presenting their marketing plan to the FBI, the student-run agency will
implement the campaign and evaluate its impact on the target market of
young, active adults. The campaign culminates in a formal, agency-style
presentation to FBI leaders at the end of the fall semester.
of Hawaii’s “living treasures” is the subject of a new biography to
be released next month. “Hawaiian Son: The Life and Music of Eddie Kamae”
tells the story of an extraordinary musician and pioneering filmmaker.
Award-winning novelist James D. Houston wrote the book, working in close
collaboration with Kamae. It was designed by Barbara Pope of
Honolulu-based Ai Pohaku Press.
a young man in the late l940s, Kamae developed a jazz picking style that
forever changed the status of the ukulele. He became its reigning
virtuoso. For 20 years the legendary band he founded with Gabby Pahinui,
The Sons of Hawai‘i, played a leading role in the Hawaiian cultural
renaissance. By the mid-1970s Kamae himself had become a folk-hero, known
for his instrumental genius and for a vigorous singing style that carries
the spirit of an ancient vocal tradition into the late 20th century.
the l980s, while continuing to perform, arrange, and lead the band, Kamae
launched a second career as a filmmaker, once again proving to be a
cultural pioneer. In documentaries such as “Listen to the Forest” and
“Words, Earth and Aloha,” he found a filmic voice that speaks from
deep within his own island world.
250-page volume includes more than 60 photographs, drawings and album
covers that help to chart the high points of an influential career that
has spanned more than half a century. The clothbound book, which has a
suggested retail price of $24.99, will be available in stores in November.
Francis School celebrated its 80th Anniversary with “A Night in
Assisi” at Hilton Hawaiian Village last month. The evening, emceed by
Linda Coble, featured an Italian feast, special performances by the
Honolulu Brass Quintet and Na Leo Pilimehana, and a presentation by author
JoAnn Deak. The event reunited Sisters, alumnae, families, faculty and
dignitaries from the Catholic sector. Proceeds from the event benefit the
school’s 80th Anniversary scholarship fund.
from Oahu are being sought for the Jefferson Awards, a national program
that honors everyday heroes who dedicate an abundance of their time and
energy making a difference through volunteering. Nominations will be
accepted until Oct. 20.
are asked to write two paragraphs, 250 words or less, about the
outstanding efforts their hero has made and how those actions have helped
hundreds in the community. Nomination forms can be found on the web at
A panel of local judges will review the nominations and select five outstanding recipients, one of which will travel to the national Jefferson Awards ceremonies in Wash., D.C. Judges include Christine Camp Friedman, chair of the Chamber of Commerce of Hawaii and president of Avalon Development; Mayor Jeremy Harris; Irving Lauber, president of Aloha United Way; Carol Kai, local entertainer and founder of “Carol Kai Charities”; and Frank Boas, last year’s Hawaii representative to the national awards event.